"From their formation in 1998 Fire Fly have built up a reputation as being the UK scene's premier pioneers of impossible-to-pigeon-hole hard rock music. While many bands have chased their creative tails churing out increasingly tired nu metal and hardcore sounds, Fire Fly have developed a sound which is genuinely original. Other bands may have, like Fire Fly, integrated keys alongside ferocious hard rock guitars but few have done so to such multi-layered effect. Other bands may have explored the dynamic potential of soft-loud-soft-loud music passages but few have developed the art as comprehensively as Fire Fly. And no hard music band has a lead singer able to invoke such an aura of poignancy as Fire Fly's lead singer Si Bibby."